The Study business strategies and passengers’ rights of the low-cost airline

• Main Authors: KO, KUEI-YU, 柯奎聿
• Other Authors: WONG, JEHN-YIH
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/84085928106466593368

碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 104 === Looking at our existing aviation environment, low-cost airlines （LCCs） still has its unfavorable conditions for the development factors for discussing "traditional aviation" and "low-cost airlines （LCCs）" development in the future trend of the country and how to protect and enhance the consumer （fly ） the rights and interests conducted the study. Research for low-cost airlines （LCCs） passenger numbers, the relevant laws and regulations of the specifications, operating environment and market segments, so as to PEST analysis （trend strategy of external environment）, Porter's Five Forces Analysis （Porter five forces analysis） to discuss its segment of the market-oriented, and summarize its practice recommendations. This study suggests that the conditions on today aviation is concerned, of Taiwan's overall aviation environment is indeed there are many external background factors such as consumer and aviation operations can expect challenges, which are not conducive to the development of low-cost aviation. Expect traffic administrations traditional airlines and low-cost airline business strategy and regulations, demand management practices sightseeing, guests of the equity component, but to protect the rights of travelers, there are doubts about the deficiencies in the light of experience of foreign countries, giving Taiwan's traditional nationality airline industry to absorb new business mode innovative practices and requested the airline industry focus on consumer protection, is the success of the business channel experience, recommendations for government policy and strengthen the airline industry reference for improvement.