A Study on Hospitality Marketing Mix and Success Key Factors for the B＆B Operators in Matsu
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 104 === This study is to examine which hospitality marketing mix the operators of bed-and-breakfast (B&Bs) most often use, and to search for the key success factors in B&Bs. There are four major purposes of this research:(1) To understand the operations situa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66057738104477327858 |