Shall the Underdog Prevail? The Moderating Role of Personal Power Distance Belife in Underdog Effect
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 104 === This research investigates the underdog effect under a new competitive framework: newbie brand against existing brand. Based on relevant literature, this research proposes that consumer will prefer a newbie brand while they are aware of the direct competition be...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68369895646209744047 |