What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model

碩士 === 銘傳大學 === 資訊管理學系碩士班 === 104 === This study begins to consider effective ways to strengthen users' intention to use e-books. With the elaboration likelihood model (ELM) as the theoretical foundation, this study sets out to probe into the influence of media richness on argument quality, sou...

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Bibliographic Details
Main Authors:	YANG, YA-WEN, 楊雅雯
Other Authors:	SHIAU, WEN-LUNG
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/37r385

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spelling	ndltd-TW-104MCU003960072019-05-15T22:43:40Z http://ndltd.ncl.edu.tw/handle/37r385 What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model 了解消費者的注意力之影響-以e-book為例 YANG, YA-WEN 楊雅雯碩士銘傳大學資訊管理學系碩士班 104 This study begins to consider effective ways to strengthen users' intention to use e-books. With the elaboration likelihood model (ELM) as the theoretical foundation, this study sets out to probe into the influence of media richness on argument quality, source credibility, and attitude through questionnaires. We found Media richness and argument quality could contribute to a good user attitude, thus, generating positive influence on users' intention to use e-books. It is intended the results could be referred to by future proprietors of e-book stores in their formulation of marketing strategies. SHIAU, WEN-LUNG 蕭文龍 2016 學位論文 ; thesis 106 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 銘傳大學 === 資訊管理學系碩士班 === 104 === This study begins to consider effective ways to strengthen users' intention to use e-books. With the elaboration likelihood model (ELM) as the theoretical foundation, this study sets out to probe into the influence of media richness on argument quality, source credibility, and attitude through questionnaires. We found Media richness and argument quality could contribute to a good user attitude, thus, generating positive influence on users' intention to use e-books. It is intended the results could be referred to by future proprietors of e-book stores in their formulation of marketing strategies.
author2	SHIAU, WEN-LUNG
author_facet	SHIAU, WEN-LUNG YANG, YA-WEN 楊雅雯
author	YANG, YA-WEN 楊雅雯
spellingShingle	YANG, YA-WEN 楊雅雯 What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
author_sort	YANG, YA-WEN
title	What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
title_short	What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
title_full	What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
title_fullStr	What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
title_full_unstemmed	What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model
title_sort	what influences readers' intention to use e-books- applying the elaboration likelihood model
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/37r385
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What Influences Readers' Intention To Use E-Books- Applying The Elaboration Likelihood Model

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