The Effects of Brand Rarity and Stability on Brand Engagement: Investigating of Online Brands
碩士 === 銘傳大學 === 企業管理學系 === 104 === This study had as its core to investigate the Effects of Brand Rarity and Stability on Brand-Engagement: Investigating of Online Brands. It could be highlighted that by analyzing such determinants and factors many companies can boost up gains in the business field....
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29752274855855973102 |
