| Summary: | 碩士 === 康寧大學 === 休閒管理研究所 === 104 === The great change in tourism in recent years. People began to engage in slow travel, in order to relax the pressure for a limited time, slow traveling is appeared. The main purpose of this study to understand slow travel needs.Travel need is the basis for tourism industry.The need is incoming key point. To predict future travel demand becomes an important issue. Understand needs early, that an early good tourism investment, government formulate macro-economic policies on demand, also focused on the industry and individual travel. The study for Tainan city government tourism office planned " Tainan michelin three-star tour " walking tour of tourists as in-depth interviews. According to the interviews to design questions, for at least 18 years of age, quantitative study of a convenience sample , the total payment of 525 parts , information descriptive statistics , t-test , one-way analysis of variance , correlation analysis , etc. methods.
Study findings were concluded as followings:
1. More people of deep travel cognition is the higher the demand for tourism identity.
2. Long deep travel cognition is the higher the demand for tourism identity.
3. Different level of education to travel needs are outstanding differences.
4. The average monthly income of pepople has the higher cognitive travel.
5. The lower the age to travel demand more attention, the higher the age group of tourists travel demand less attention.
6. The lower the level of education of tourist demand for tourism identity is low, a higher level of education of tourists travel demand higher identity.
The results of this study to Tainan City Government for the walking routes are promored, so that more visitors can come to five road and improve tourism.
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