The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer

碩士 === 康寧大學 === 餐飲管理研究所 === 104 === Today, various bubble teas have become a unique part of beverage culture in Taiwan. However, all kinds of potential health risks behind the bubble teas seem not to hinder the purchasing motivations of customers, especially for the young and middle-aged female. In...

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Main Authors:	Yang Shu Er, 楊淑娥
Other Authors:	Chang, Shih-Chiang
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/2bfxnd

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spelling	ndltd-TW-104LU0002520022019-05-15T22:42:04Z http://ndltd.ncl.edu.tw/handle/2bfxnd The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer 致命吸引力？平面媒體報導中健康風險資訊對於市售手搖飲料消費行為之影響女性消費者的觀點與詮釋 Yang Shu Er 楊淑娥碩士康寧大學餐飲管理研究所 104 Today, various bubble teas have become a unique part of beverage culture in Taiwan. However, all kinds of potential health risks behind the bubble teas seem not to hinder the purchasing motivations of customers, especially for the young and middle-aged female. In order to understand this paradoxical phenomenon, this thesis makes an effort to explore the inner rationale behind the young and middle-aged female customer of bubble teas by focus group interview. And, it is also our goal to explore the relationship between health risks related media information and customer’s purchasing motivation. Chang, Shih-Chiang 張世強 2016 學位論文 ; thesis 43 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 康寧大學 === 餐飲管理研究所 === 104 === Today, various bubble teas have become a unique part of beverage culture in Taiwan. However, all kinds of potential health risks behind the bubble teas seem not to hinder the purchasing motivations of customers, especially for the young and middle-aged female. In order to understand this paradoxical phenomenon, this thesis makes an effort to explore the inner rationale behind the young and middle-aged female customer of bubble teas by focus group interview. And, it is also our goal to explore the relationship between health risks related media information and customer’s purchasing motivation.
author2	Chang, Shih-Chiang
author_facet	Chang, Shih-Chiang Yang Shu Er 楊淑娥
author	Yang Shu Er 楊淑娥
spellingShingle	Yang Shu Er 楊淑娥 The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer
author_sort	Yang Shu Er
title	The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer
title_short	The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer
title_full	The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer
title_fullStr	The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer
title_full_unstemmed	The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer
title_sort	impact of print media’s health risks information on consumer behavior of bubble teaan interpretation from the perspective of female consumer
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/2bfxnd
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The Impact of Print Media’s Health Risks Information on Consumer Behavior of Bubble TeaAn Interpretation from the Perspective of Female Consumer

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