| Summary: | 碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 104 === The study discussed factors of consumers choosing hyper market in central area of Taiwan. Apply the principles and techniques of Delphi method, via the Internet and the extensive collection of information and access to consumer habits in-depth discussion of the hyper market, organize induction factors that consumers pay attention to the hyper market consumption, design of the first stage of the questionnaire had been released to go consumers central area of Taiwan of more than three hyper markets, according to their important factors considered were checked, obtained by statistical processing key to recovering factors questionnaire, and then the second stage is adapted questionnaire design type AHP's, also for consumers had been to the central area of Taiwan of more than three hyper markets were issued, and then the questionnaire data to calculate statistical software package. The results showed that consumers weight for weight value hyper markets valued by the high and low order were "quality of service", "commodity price", "product Information", "physical environment"; overall weight values important key factors in the to "complete commodity price information", "promotion such as DM, e-mail", "return mechanism" for the first three sort of, but "whether there are ATM", "traffic if convenient", "have the toilet" after three sorting, this study proposes seven specific recommendations accordingly incorporated by reference.
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