| Summary: | 碩士 === 嶺東科技大學 === 創意產品設計系碩士班 === 104 === This thesis initially focuses on the definition of remote districts, the strategy of packing design and researches that related to rice products. Based on the theory , discussing the activities that are going to be precipitated in remote district as well as the current tendency of packing design of rice products in Taiwan, in order to get a deeper understanding of market development. Because packaging usually has great influence on customers’ first impression toward products.
In this study, we use both qualitative and quantitative methods. First, collating 10 ways of wrapping up from pertinent literatures, and then using questionnairs to get more quantized data. After using the SPSS to analyze those data, we can test hypotheses and find those that are applicable to rice products. Finally, to arrange research result and derive the influence between packaging design strategies and consumer attitudes toward purchase intention. We hope that the result can be provided to all affected members for reference.
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