A Study of Increasing Purchase Intension Using Line App
碩士 === 龍華科技大學 === 資訊管理系碩士班 === 104 === The Line app has been installed on 92% of all smartphones in the Taiwan region. How best to use Line to enhance the customer’s desire for purchase has become a key issue of sales. The aim of this study is to examine the key ways in which instant messaging influ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76032491029835974356 |