Using Strategic View to Position Competitive Advantage in Supply Chain Management: A Case Study

• Main Authors: Chen, Yi-Chun, 陳怡君
• Other Authors: Tseng, Ming-Lang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7fw56v

碩士 === 龍華科技大學 === 企業管理系碩士班 === 104 === Faced with a global recession, the electronics industry is facing price competition problem and strong competitors in China manufacturing. How to develop a proper strategic view to re-position the case firms’ competitive advantage in electronic supply chain management? Hence, this study is to examine their supply chain from upstream to downstream to arrive the firms’ future strategies and action plan. This study utilizes the five-forces analysis; strengths, weaknesses, threats and opportunities (known as SWOT); and financial statement forecasting to evaluate the current industrial and fiom’s status quo. Therefore, the study contributes to re-position the firms’ next 5 years long-term strategies in those strategic alliances with upstream manufactures and enhances the product quality and positioning the marketing segmentation for its re-unification of the supply chain management.