The Influence of Brand Image,Service Quality, and Customer Satisfaction on Consumer'Repurchase Intension-The case of coffee chain stores
碩士 === 高苑科技大學 === 經營管理研究所 === 104 === This study is a questionnaire-based quantitative research. The target was customers of chain coffee shops in Kaohsiung area. A total of 260 copies of questionnaires were distributed, and 250 copies of effective questionnaires were collected excluding the ineffec...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/8cnqa8 |