A Study on the Relationship between in Big Five Personality Traits Influencing Group's Affective Commitment and Knowledge Sharing : A Case Study of The Southern Company Group Buying Consumers

• Main Authors: Pan, Yu-Fen, 潘郁芬
• Other Authors: Chien,Shih-Wen
• Format: Others
• Language: zh-TW
• Published: 2017
• Online Access: http://ndltd.ncl.edu.tw/handle/01885243723826365662

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 105 === This research indicates that people willing to share the knowledge if them have more emotion connect to their company. In some company, the researcher observations the interesting phenomenon that different personal quality shows different behavior to knowledge sharing. Hence,using Big Five personality to analysis group-Buying consumer relative to Affective commitment,and how much willing they want to share the knowledge. This research disuss the relationship between affective commitment and knowledge sharing then using personality traits adjust to analysis it. This research using questionnaire survey and the data based is the people who in the same company and are group-Buying.Total number of group-Buying consumer in this research are 265. This research start at 2017, May. And using SPSS software Analysis of Variance,Pearson Correlation,Regression Analysis,Reliabillity Analysis to analysis data.The result of this research proposes that the positive relative between affective commitment and knowledge sharing.After adding personality traits factor,the research indicate that the interaction between affective commitment and personality traits – Neuroticism facets has a significant and negative correlation to knowledge sharing. This reseach results can be used to organization which want to improve the affective commitment between groups to achieve effective knowledge sharing.