| Summary: | 碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 104 === The six major demands of the human beings from the anciemt till now have been mamed as food, clothing, housing and transportation that belong to the matenial life and educdtion and belong to the spiritual life. In the department stores, supermarkets, convenience store, and other majon markets and the internet stores, the products in the material and entertainment demands have their own features and marketing methods no matter regarding brand or packing. And the cousumers, value individual’s purchase demands for prouct practicability and packing in selecting the commodities. For those reasons,gift sending as a staeting point and the marketing with special packing design for visual sense stimulation were explored in this study in order to improve the customer cousumption demand and understanding.
Alomg with fast-changing technology and the progressive information communication, phubbers everywhere, no matter sitting, lying , standing or walking, have been a now phemomemon in the socitty and driven the trend of smartphone mobile internet.obviously the comsumer’s life and shopping mode have mode have changed, the development of social network is fast and the popular commumity platfrom Facebook has brought a trend of trading on the fan page,such as online purchase and food trade,is internet marketing able to attract the internet users, to understang internet marketing social media marketing social media marketing and the marketing strategies and viewpoints between the ndustries, relevant was organised in the current studty.as well as the factors for success were figured out through amalysis and them strategies of the specific industry. “Under the Three“ was thus fouuded as a brand name, subsequently,the researcher looked for the exposure opportunities via internet marketing,recorded the brand process through actual experirnce in brand establishment,and sought the possibility and sumitted the effective recommendations for brands future development.
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