The New Marketing Craze of Visual Marketing: The Advertising Effects of Line Stickers on Brand Awareness, Brand Attitude, Advertising Attitude and Purchase Intention
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 104 === The ubiquity of mobile messaging apps makes images important in information dissemination. Images can be created in various formats, like emoji originated in Japan, and LINE stickers commonly-used in Taiwan. Oxford Dictionaries (2015) announces the...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z365gw |