A study of Purchasing Factors for Male Facial Health Care Products

• Main Authors: Chuang Chien-Hui, 莊千慧
• Other Authors: Wang Tien-Chin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/prxh9y

碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 104 === Cosmetics industry has been thriving, not only women but men love pursuing for beautiful appearance, therefore, skin care and makeup gradually popular with men. These year, Korean style swept Taiwan that many young-male consumers start to pay attention on their facial luster. In Korea, numbers of men purchase medical cosmetology treatment regularly, for example, injecting Botox in order to maintain youthful appearance. Also, they cost a lot for buying care products. According to statistics, Korean men cost five hundred million USD every years which rank in the first in the world. Now, men also concern about taking care of their face, using medical cosmetology treatment to against aging is no longer a women exclusive. In the market, major brands released skin care products that specifically for men one after another, and mostly for facial care. What's more, men's skin care zone set up in some shopping malls increasingly. Women were the main consumers of care products in the past; however, with the change of social atmosphere, men has joined the row of facial skin care. Each of them expect to become a man not only succeed in career but also have an outstanding appearance. With the stable growth of whole female care products market in the world, companies positively expand and fight for the territory of men's care products because of the endless business and the increasing demands.