The Application Of ELM Model On Antecedents of P2B2C Group Buying :The Moderating Role Of Perceive Usefulness Of Comparison Shopping Tools
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 104 === Online shopping is one of the most common shopping methods nowadays, and group buying is widely practiced in online shopping. This has contributed to the growing diversity and establishment of group-buying websites. Such websites, striving for higher mar...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rf68ja |