The Study of Competitive Strategy of Battery Industry-An Example of Fuel Cell Industry Analysis and Electronic Industry in Fuel Cell Industry

• Main Authors: Chuang,Yung-Chieh, 莊詠潔
• Other Authors: Wang,Lai-Wang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/gk8489

碩士 === 國立高雄應用科技大學 === 工業工程與管理系碩士在職專班 === 104 === Today the world’s technology has been advanced rapidly, and energy industry is also mushrooming. In addition to efficiency and cost consideration, the energy industry must pay much attention to the natural environment protection so that it can keep developing sustainably. Though the oil reserve is huge, it will gradually depleted. Thus, low pollution, heat recycling and utilization and renewable sources of energy are very important, where human being hence can continuously search for alternative energy, among which fuel cell is one example. Fuel cell is combined with the hydrogen, the element most abundant on the earth, and the pollution in the manufacturing process is nearly zero. Fuel cell can be widely applied to power generation, mobile power, etc., which is expected to simultaneously solve the problem of energy and environment, and bring about the new industry economy. The output value of fuel cell in 2011 is four billion, and is expected to have thirteen billion in 2016 and the potential of nearly one hundred billion in 2020, which is a critical industry in the future. Besides, due to Internet development, the smart phone has become a necessity, plus the information flux is getting much more, and mobile’s functionality continues to expand, followed by the more requirements of fuel cell. This study concerns the fuel cell industry analysis and its application in the analytical research of electronics industry. The methods used in this study are Porter’s (1979, 1990) five forces analysis and diamond theory, and SWOT analysis to explore the industry analysis of fuel cell and the fuel cell competitive strategy in the electronics industry. The findings in this study are that the energy density of fuel cell is higher, ten times compared with that of lithium battery, and it can make machine operation time is one time longer. Moreover, it is convenient to carry, can quickly replenish fuel, has good mobility, which is attractive to market. But small fuel cell still needs to breakthrough in terms of the technology level of reducing cost, miniaturizing, lightweight and durability.