Summary: | 碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 104 === The purpose of this study was to utilize structural modeling approach to explore the relationships among recreation settings, visitors’ recreation experiences, satisfaction, and behavioral intention of Kaohsiung wetlands. The visitors of two recreation areas in Kaohsiung wetlands were selected as subjects. The survey questionnaire was constructed according to a structural cause-effect model. The recreation settings and recreation experiences were set as the antecedents; visitor satisfaction was the mediated variable, and the behavior intentions were the effect variable. The findings indicate that the structural cause-effect model is significant; four factors of recreation experience have significant and positive effects on visitors’ satisfaction. The ranking order of positive effects factor on visitors’ satisfaction by comparison with their efficiency values is: the physical environment, service attitude, learning and achievement, and pleasure and relax. Besides, this study also found that the visitors’ satisfaction has significant and high positive effects on visitors’ revisit intentions. The concrete and strategic suggestions and references are offered to related administration agencies according to the research outcome.
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