The Influence of Information Privacy Corcern、Perecived Value and Trust on Sharing Economy Platform Using Intention - A Case of Uber

• Main Authors: HOU, JIUN-HUANG, 侯峻煌
• Other Authors: CHANG, CHUN-YANG
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/7y4jjp

碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 104 === Propose - The aim of this research was to explore the influence of information privacy concern, perceived value and trust of sharing economy on using intention. Threre are three sub-construct in information privacy concern, inclusive collection, control and awareness and two sub-construct in privacy mechanism, inclusive structural assurances and privacy empowerment. approach - Eleven research hypotheses derived from this model are empirically validates using a field survey of Taiwanese Uber users. Received 273 valid questionnaires from paper sources. Data collected through observation and questionnaire and SMART PLS 3.0 analysis is used to verify models. Findings - This study shows：1. Control, perceived value and trust positively affect adoption intention. 2. Control, perceived value, structural assurances and privacy empowerment positively affect trust. Originality - These findings add to previous research on adoption determinants in sharing economy. Furthermore, they provide insight into the different adoption determinants with using intention.