Explore NPOs' usage intention of online donation platform based on Unified Theory of Acceptance and Use of Technology

• Main Authors: Ching-Tu Hsu, 許靖渝
• Other Authors: Chiung-Wen Hsu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/yzju38

碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 104 === With the rapid change of environment and diversity of society, a lot of Nonprofit Organizations (NPO) had been set up. Fundraising can be made through physical and online channels. However, few NPOs use online donation platforms to make fundraising. Therefore, it is an important issue to explore factors affecting the usage intention of online donation platform. The study investigated influencing factors on intention based on the Unified Theory of Acceptance and Use of Technology. Besides, adding attitude derived from TAM as a factor affecting users’ intention. Online survey is conducted in the study. 3554 questionnaires were mailed to NPOs and 353 responses were returned. Collected data were analyzed using Partial Least Squares (PLS). The results showed that “Performance Expectancy” and “Effort Expectancy” are associated positively with attitude toward online donation platform usage. “Social Influence” and “Facilitating Condition” have no significant influence on "Intention to usage of online donation platform”. “Attitude” has the positive influence on the usage Intention of online donation platform. The findings provide the references for the operators of online donation platforms.