| Summary: | 碩士 === 國立高雄應用科技大學 === 資訊工程系 === 104 === Under the development of modern information technology, bringing new markets and new business opportunities are also changing the competitive environment existing path, with the popularity of Internet accelerate the prevalence of 3C market changing consumer habits, as well as accelerate market virtual paths development, but also represent the future is no longer competing only offline, but also need to face competition in the market of virtual paths, to cope with such an environment, companies need to take advantage of trends in transition in order to maintain competitiveness, and with the original environment of rising prices, store rent personnel costs and other pressures, so that offline competition more intense, especially service restaurant industry is difficult to save on personnel costs.
Innovation and change in the market environment, in order to enhance the competitiveness of offline virtual and real integration path for the future development of the inevitable trend, the study will use a smartphone app APP development of innovative business models, import offline to replace the existing way of counter services , so that consumers can use their own phone directly ordering provider, to store electronic coupons using QR-code barcode payment is completed quickly read take meals to shorten the overall process of the original counter service for businesses, which can save the original counter services personnel costs, improve customer convenience and time efficiency, improve the status of counter services to improve service quality, to achieve the purpose to enhance the competitiveness of the physical channel.
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