A Study of the Relationship between Personality Traits, Job Competency, Service Quality, Brand Image and Customer Satisfaction – A Case of Health Clubs in Tainan

碩士 === 崑山科技大學 === 企業管理研究所 === 104 === This study aims to verify the associations between professional competency, ser-vice quality, brand image and customer satisfaction in fitness club. We further exam-ines whether the service quality is the mediating variable between “professional com-petency and...

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Bibliographic Details
Main Authors: CHENG,CHUAN-YI, 鄭傳奕
Other Authors: OU-YANG ,HOU
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/tzktyd