| Summary: | 碩士 === 開南大學 === 商學院碩士在職專班 === 104 === The statistical data of the Taiwan Insurance Institute published in 2014 has shown that premium income of property insurance industry amounted to 132.2 billion, and the premium income of life insurance industry amounted to 2771.1 billion, the ratio of the income between property insurance industry and life insurance industry is 1:20.96. Therefore, in the highly competitive insurance market, is not only relying on its own sales to open up a business, the distributors are also important to the property insurance company. In this study, we used DEMATEL as our methodology, and survey 40 experts in the property insurance field, try to understand the repurchase intention of property insurance company. Our study found that subjects consider the profession of sales and the quality of firm service is the first priority. The conclusion of our study is that property insurance company should improve their sales quality and service quality when they are dealing with repurchase intention process improvements.
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