The Effect of Experiential Marketing on Tourist Behavioral Intention in B&B Industry
碩士 === 國立金門大學 === 觀光管理學系 === 104 === The expense of domestic tourism has reached $272.1 billion (NTD) in 2013, of which about 44.9 billion (NTD) were spent in accommodation. The main objects of the study are B&B tourists. The study aims to explore the experience of their stay, to interpret thei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e55596 |