| Summary: | 碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 104 === Leisure agriculture areas will develop toward the themes like experience, tourism, landscape and local culture to present a variety of contents in Taiwan agriculture. Therefore, we must create a high quality environment of management, plan and increase the tourism standard of leisure agriculture areas. Furthermore, we have to turn them into internationalization so that they can not only attract the tourists in our country but also foreigners. In this way, those leisure agriculture areas can increase their reputation and profit to reach the goal of sustainable operation finally.
The purpose of this study is to evaluate the degree of green tourism of the leisure agriculture areas in Yilan County and Miaoli County. In order to reach the purpose, this study will use Seven Greens as a core-base that was referred to the framework of leisure agriculture green tourism indicators that constructed from Yen Chien-Hsien and Chiu, Hung-Yuan (2014). There are seven items in Seven Greens, like Green Heart, Green Logistics, Green Destination, Green Community, Green Activity, Green Service and Green Plus, and the contents in total are thirty-nine variables. Moreover, vendors, associations of development, Farmers' Association/ township office, county government and scholars were invited to evaluate the degree of green tourism in leisure agriculture areas from different perspectives in this study. In Yilan County, we had sent out 84 questionnaires and retrieved 70 valid questionnaires at last, a 83 percent return rate. Besides, in Miaoli County, we had sent out 45 questionnaires and retrieved 45 valid questionnaires at last, a 100 percent return rate.
Study result shows leisure agriculture area twenty-three evaluation results, at seven green tourism indicators, sorted the first Green Heart, the second Green Activity, then was Green Community,Green Service,Green Destination,Green Plus,finally Green Logistics.This shows that the region with the highest green Heart, but still needs to strengthen Logistics, other indicators will still need to continue to maintain and strengthen it with the international part of the distance still remains.
Follow-up suggested by the Study of the results of this study, according to their level of compliance with the degree of leisure agriculture area green tourism, figure out where the highest scores leisure agriculture area, to the relevant industry and government institutions, in the future to promote the focus of leisure agriculture area, agricultural area and improve the implementation of the reference. In this way, to attract domestic tourists to local tour, but also to attract foreign tourists to visit Taiwan, and to a depth of Ilha Formosa: Beautiful Island Taiwan experience.
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