| Summary: | 碩士 === 義守大學 === 財務金融學系 === 104 === With the Internet and the rapid development of information technology, a decisive impact on the financial services and further the impact change of branch development mode, so the future the number of entities banks will gradually reduce in favor of adding virtual banks. So these banks will also become more and more attention to diversification of website pages and the build for interactive function,. In this study, according to their characteristics of interactive website, summarized five categories of 22 interactive function project. and use the content analysis, In connection to 39 national banks,we research the five categories of 22 interactive features project, and the use of case studies and related test analysis,get on assess of the current situation to their website interactive build and archive the evaluation indicators of national banks interactive function of the website, to do its related evaluation.
By the study to do its index rating scale from the number of holdings commercial, local, public or domestic branches, net,these’s can be found the scores of interactive website appraise in national banks , is subject to the impact of scale. Do its profitability index rating from the net rate of return (after tax) , can be found the score of interactive website appraise in national banks ,is subject to the impact of profile. So the ratio level of the impact of national banks build five major categories of 22 projects of interactive functions have two decisive factors of its scale and profit effect.
Finally, reference the build status of five major categories of 22 interactive project of 39 national banks website and according to their results of this study, a build recommendations Table to summarize five major categories of 22 interactive projects of national banks for reference of build of national banks interactive website.
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