The Study on Social Media Marketing , Engagement and Effect-The Case of Line

碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 104 === The issue on social media marketing was focused on Facebook in the past. However, the instant message app such as Line has strong social media function in nowadays but its influence on social media marketing is discussed little. The aim of this study is to...

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Bibliographic Details
Main Authors: Tsai,Hsiu-Fen, 蔡秀芬
Other Authors: Dr.Peng,Ya-Hui
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/82u4rc