Do Web ads really foster consumers to form brand attitudes
碩士 === 玄奘大學 === 資訊管理學系碩士班 === 104 === Given that web ads create emotional and informational influences on consumers, the question about whether web ads directly foster consumers to form brand attitudes was mixed in the literature. We thus address whether emotional and informational influences of web...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59944750049794254721 |