The Actual Impact of Network Sharing to Stimulate Consumption - Taking PTT Beauty Edition Case

• Main Authors: Hung,Wan-Chi, 洪宛琪
• Other Authors: Shiue,Yeou-Ren
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/kwa2c7

碩士 === 華梵大學 === 資訊管理學系碩士班 === 104 === In modern society,the methods to get product information are verymultiple, in addition to conventional TV or paper , the information from the web merchandise is also gradually getting more because of the popularityof Internet. With the increasing time of spending online , consumers also share more articles on the internet, this study focuses on brand sharing articles,the depth of discussion,reputation of the authors, and whether it has thecommercial call of enterprise will influence the trust of the viewers whoreceived the information, and then have an impact on shopping intention. Word of mouth information and customer trust for shopping Intentions are all positive in the literature review, so this study crossed three surfaces,the information content , customer trust and willingness to buy items, to investigate the relationship between . The conclusion : There is a positive correlation between the brand shared on the internet ,the depth of discussion and the customer trust and shopping intention ; the reputation of author has little influence on the customer trust and shopping intention; there is negative relation between the commercial call of enterprise and the customer trust and shopping intention. There is positive relation between the customer trust and shopping intention.