Using an Eye Tracker to Investigate the Effect of Gender, Image Category, Foreground & Background Color Combinations for Users’ Magazines Reading

• Main Authors: Cheng-Kuang Chien, 簡呈光
• Other Authors: Po-Hung Lin
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/97598987640126942885

碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 104 === In this study, we investigated the effects of gender, image type, and color combination on eye-tracking performance and visual fatigue. Thirty subjects were recruited in this study. A three mixed factors design was used to investigate the effect of different gender (male, female), image type (women, men, jewelry, animal and transportation), and color combination (yellow on red, blue on yellow, yellow on black and white on blue) on the change of critical fusion frequency (CFF), subjective visual fatigue,fixation duration,the number of fixation point, hotspotarea and scan paths. The ANOVA results indicated that color combination was significant on the change of critical fusion frequency (CFF) andsubjective visual fatigue, where more fatigue was found onyellow on red and blue on yellowthan that onyellow on black and white on blue. The results also showed that image type was a significant factor on subjective visual fatigue and fixation duration, while the lowest fatigue was found on women image and the longest fixation duration was found on transportation image. Finally, the results also indicated that the performance between men and women was different on hotspot area and scan paths.