The Relational Models of Brand Attitude, Product Satisfaction and Brand Loyalty - The Case of Taiwan Fresh Milk
碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 104 === This study discussed the relational models of brand attitude, product satisfaction and brand loyalty when consumers purchase the fresh milk. The results show: First, the demographic variables, except the age of consumers, does not have a significant differe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s98fy6 |