| Summary: | 碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 104 === Due to the aging population and economic development, Chinese consumers purse better health and the growth trend of health supplement products is set and clear. However, Chinese health supplement market is both full of opportunities and risks. How to avoid the risks when making investments is thus critical for Taiwan firms.
The purpose of this study is to explore the Taiwan manufacturers in the competitive environment marketing strategy. First, we arrange the literature which related to the health food market and intermediaries, to put them on the basis of the theoretical framework for research and development. Then, we analysis on the environmental analysis of China's health food market and the domestic health food manufacturers and middlemen development status and future in China market survey, through an in-depth interview method, identifying manufacturers in the industrial environment, companies, brokers and other enterprises the role and position of the League, and the current state of health food trends and market demands. Finally, based on collected information, we draw conclusions on possible marketing strategies and propose recommendations to Taiwan manufacturers who are interested in enter Chinese health supplement market.
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