The Study of Investigating Tourism Image by NGD Formula

• Main Authors: Shu-Chen, Chen, 陳淑貞
• Other Authors: Yi-Ning Tu
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/09647569339295653944

碩士 === 輔仁大學 === 統計資訊學系應用統計碩士在職專班 === 104 === The main purpose of this study is to collect Internet information and opinions based on the Internet quickly spread of features. This work exploits the NGD formula to understand the different tourist images of attractions. This study utilizes convenience sampling method and gets the 336 respondents to verify whether the NGD formula is appropriate for tourism images predicting investigation. Viewed from the city, the study found that the NGD formula can reflect the tourism images of attractions in Europe very well. Viewed from the city and the proposed different variables, the NGD formula not only in the Europe, but the Middle East also has good performances. Especially in the age between 30-39 years old, love tourism, civil servants and teachers and no-income that NGD formula can reflect a better performance. The study also found that the tourism images of food and shopping are easily to be mentioned and reflect the views of the people. The experiment also show that predict results from NGD formula are more closed to the people who had been to visit the cites.