The utilization of Co-opetition strategy in power supply industry -An empirical study of c company

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 104 === This case study c company is a power supply company. We reference the theory of “Co-opetition” of Brandenburg & Nalebuff (1996) as a book structure in the case study, and use the method of Dr. Dah-Hsian See Too “Business strategy matrix” to find out...

Full description

Bibliographic Details
Main Authors: LU I SHENG, 盧奕勝
Other Authors: CHANG CHAO CHING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/86z883
Description
Summary:碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 104 === This case study c company is a power supply company. We reference the theory of “Co-opetition” of Brandenburg & Nalebuff (1996) as a book structure in the case study, and use the method of Dr. Dah-Hsian See Too “Business strategy matrix” to find out the advantage of case c company. With description of the strategy elements and the policy priorities, discussing the case c company's competitive advantage, its environment, position, added value reached, and its relations between cooperation and competition. we try to find out the possible strategy for companies which can make advantage than its competitor.