Strategic analysis of market expansion in Taiwan Food & Drink business – A study of Kanpai Group

• Main Authors: Tung,Hao-Cheng, 董浩成
• Other Authors: Chang,Chao-Ching Chang
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/q85k54

碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 104 === In recent years, the Food & Drink business market has grown rapidly in Taiwan, the restaurant management is approaching polarization, one direction is toward to single retail store style, another is to develop corporate group. After economic crisis, restaurant business can still outperform other industry and even develop business abroad, therefore how food corporate group expands their market is the research topic of this thesis. Kanpai Group started its first yakiniki restaurant at the Eastern District of Taipei in 1999. Since then, Kanpai Group has not only created its own brand but also introduced foreign brands to Taiwan, and now has two Japanese restaurants “Ippudo TW” and “Yakitori Hachibei” as franchise operation in Taiwan. As the business grows rapidly, Kanpai Group has expanded its market oversea. How Kanpai Group develops its core strategy to provide customers satisfying experience and grow business rapidly at the same time is the study case of this research. Strategy matrix method was applied to analyze the core strategy concept of Kanpai Group.