The Effects of Consumer Persuasion Knowledge and Specific Features of Corporate Cocial Responsibility on Consumer’s Responses

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 104 === Nowaday, corporate social responsibility (CSR) is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society. The benefits of becoming a socially resp...

Full description

Bibliographic Details
Main Authors: HUNG, CHUAN-JUAN, 阮氏紅娟
Other Authors: HUANG, LI-SHIA
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/44761604735134775141