| Summary: | 碩士 === 輔仁大學 === 圖書資訊學系碩士班 === 104 === The advancement of the information technology transforms the formats books being published as well as our behaviors of reading. Ebook readings are getting more and more popular, and therefore studies with regard to ebook reading are obtaining more and more attention. In order to investigate college students’ perceptions of ebook reading and their reading behaviors, this study adopted Task-Technology Fit (TTF) and Unified Theory of Acceptance and Use of Technology (UTAUT), using criteria from 7 constructs (performance expectancy, effort expectancy, social influence, facilitating conditions, task characteristics, task-technology fit, and behavioral intention), to examine students’ reactions toward ebook reading. Demographic factors (e.g. gender, grade level, and their experiences of ebook readings) were also analyzed. The study was conducted in Fu-Jen Catholic University. Questionnaire survey approach was used. One hundred eighty-six participants filled out the questionnsires. Regression analyses indicate that all above mentioned constructs can predict students’ adoption of ebooks directly or indirectly (through intermediate factors). Suggestions are proposed as references for further ebooks reading promotion.
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