Effects of O2O Business Strategies on Service Quality
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 104 === In recent years, E-commerce growing very well, more and more companies began to implement O2O (online to offline) business model, and service quality has always been emphasized as an important aspect. This study presents four key O2O strategies based on O2O b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30951641520287126605 |