The Investigation of Factors Influencing Athletic Footwear

• Main Authors: SUNGKASUBAN, PROMBOON, 董方
• Other Authors: YANG, BIN-TSANN
• Format: Others
• Language: en_US
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/14951080307131164909

碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 104 === Athletic footwear as commonly known as sneaker, today is no longer just a functional sports footwear, men and women were seen wearing a pair of athletic footwear in any occasion and everywhere. An office person matching their suit with athletic footwear, runway or even on the red carpet worn by celebrities. The growth in athletic footwear is driven by a new leisure lifestyle trend, the decline in traditional dress shoes and office wear shoes means that the world is shifting to a new era. Furthermore, the growth of healthy lifestyle which results in encouraging people performing more exercise benefits athletic footwear directly. Athletic footwear r sales compare to other footwear categories has been growing rapidly. What makes athletic footwear different from other footwear? By understanding the factors influence purchasing intention of athletic footwear, the author hope we can find an answer to the athletic footwear’s success and able to apply this knowledge in different areas.