| Summary: | 碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 104 === Athletic footwear as commonly known as sneaker, today is no longer just a functional
sports footwear, men and women were seen wearing a pair of athletic footwear in any
occasion and everywhere. An office person matching their suit with athletic footwear,
runway or even on the red carpet worn by celebrities. The growth in athletic footwear
is driven by a new leisure lifestyle trend, the decline in traditional dress shoes and
office wear shoes means that the world is shifting to a new era. Furthermore, the
growth of healthy lifestyle which results in encouraging people performing more
exercise benefits athletic footwear directly. Athletic footwear r sales compare to other
footwear categories has been growing rapidly. What makes athletic footwear different
from other footwear? By understanding the factors influence purchasing intention of
athletic footwear, the author hope we can find an answer to the athletic footwear’s
success and able to apply this knowledge in different areas.
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