The Advertising Effectiveness of Using Brand Placement in Messaging Stickers
碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 104 === Recently, the growing trend of using emoticons and messaging stickers particularly in Asia that was started by the Japanese-based app, Line is a lucrative business. In 2013, the stickers generated about US$17.4 million in revenue in the first three months....
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/07226481392673587978 |