The effect of the spatial attribute and spatial contrast on preference

• Main Authors: HAN, Tsai-Ting, 韓采庭
• Other Authors: Huang, Yang-Ming
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/71097423713263804995

碩士 === 輔仁大學 === 心理學系 === 104 === The past studies indicate that up and right of locations had more positive emotion, and down and left of locations had more negative emotion. So we want to know that effect of original locations to change favorability. We expected that original locations would influence on favorability. For example, the clothes had higher score when it put the up. And we designed that add the one more variable; it was the comparative locations. It was mean when an object compared with another object, it would produce the comparison。So we also want to know that effect of comparative locations to change favorability. For example, the clothes had higher score when it put the up, but the pants had higher score when it put the down. In Study 1A and B, manipulated that original locations (conform or not conform) of object (clothes and pants). It was found that conform to original locations, the subjects gave higher score. In Study 2 A and B, manipulated that comparative locations (strong and weak) of object (clothes and pants). It was found that strong to comparative locations, the subjects gave higher score. In Study 3, we wanted to dismiss comparative locations, and confirmed whether the effect can exist. The result was it still exists. This research can help to make location design of products in business.