The Influences of Value-based View of the Product and Product Involvement on the Purchase Intention – The Moderation Effect of Centrality of Visual Product Aesthetics
碩士 === 輔仁大學 === 心理學系 === 104 === Purchase intention will affect the benefit of companies, there are a lot of factors need be considered to customers who face so kind of products. Value-based view of the product and Product involvement are two important factors to affect the purchase intention of cus...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76k3v7 |