A Study of Innovation Resistance and Technology Acceptance Model of Mobile Payment Via Starbucks App

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 104 === Mobile payment is a kind of universal payment, also is an abstract concept of monetary. With the development of E-commerce nowadays, mobile payment become one of a potential payment industry, not only gets the attention by the consumers, but also from industry...

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Bibliographic Details
Main Authors: LOO SHU CHING, 呂思靜
Other Authors: CHO FENG CHIH
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/13632573331741121871