A Study of Innovation Resistance and Technology Acceptance Model of Mobile Payment Via Starbucks App

• Main Authors: LOO SHU CHING, 呂思靜
• Other Authors: CHO FENG CHIH
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/13632573331741121871

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 104 === Mobile payment is a kind of universal payment, also is an abstract concept of monetary. With the development of E-commerce nowadays, mobile payment become one of a potential payment industry, not only gets the attention by the consumers, but also from industry. The mobile payment no doubt set off a wave of payment revolution has become the next wave mainstream consumption type of payment to the consumers. Although mobile payment in other country prevailing for many years, even Japan and South Korea were also joining into this payment industry in 2004, yet in Malaysia, the effectiveness of the implementation is not good as what they are expected. However, despite the consumers are seem of lack of interest in using the mobile payment but the industry have menace to implement mobile payment in Malaysia.Therefore, the aim of this study is integrate ideas derived from the Innovation Resistance and Technology Acceptance Model to figure out the factors that influence consumer resistance of using the mobile payment. A survey was conducted, in which of sample of 327 respondents in Malaysia was studied. The result showed that perceived uneasiness of use, perceived uselessness, perceived risk and so forth were the factors behind people’s resistance of using the mobile payment. For the non user of mobile payment, perceived risk is the main factors that affect them by start using the mobile payment. In contrast, the ease of use of mobile payment is the key factor of affecting the user continues to use. Lastly, the study also found that the mobile payment tend to the younger ranged, which, as the age from 26 to 30 years old is the main target of industry.Also, the female consumers were less likely to accept the mobile payment than male.