On Explaining and Predicting the Effectiveness of Communicator's Attractiveness and Content: Facebook Fan-page as an Example
碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 104 === This study employed Internet survey research and was based on two concepts: a subject’s physical attractiveness and conversational human voice communication in an attempt to investigate whether Facebook Fan-page sales are positively influenced by using dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77513495136762644987 |