Summary: | 碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 104 === The thesis aim is to investigate 2015 Amoy Beach VolleyballTournament base on participants’ satisfaction, destination image and revisit intention empirical. The study aim is to investigate participants’current situation, to study the different of satisfaction from participants’ different background, destination image and to visit again base on 2015 Xiamen Beach Volleyball Tournament.The questionnaire survey is applied and 350 questionnaires are distributed at random, with 332 being valid (response rate 94.85%). Descriptive statistics, independent-sample T test, and one-way ANOVA are adopted in the questionnaire analysis.Findings are as follows: (1) most participants are male; visitors with the biggest part; 21st-30th years old are the range; highest education is college/ university; students are the most base on occupation; most participants’ are China resident. (2) Tournament satisfaction, destination image and to visit again are truly different base on gender, identity, age, education level, occupant, resident. (3) Prediction on “to visit again” with the positive correlation influence by “participants’ satisfaction” and “destination image,” when highly satisfaction and destination image, the highly to visit again.
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