| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === Over the last decade, due to the enhance of environmentally friendly concern internet second-hand markets are booming. Low birth rate society also cause many kinds of infant products are everywhere to be choosed but expensive.
In this study, the acceptance of second-hand infant products is the studys main point , and functionality, situatedness , sociality are the focus.
The research is to known consuming behavior, customer motivation, decision making and set a marketing strategy about second-hand baby product. The topic will also to discuss the consumer psychology on market acceptance to rental second-hand baby product.
Second-hand infant products are not equal to new one. The research is to known consuming behavior, customer motivation, decision making and set a good marketing strategy about second-hand baby product is a very important topic on this research.
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