A Study of Relationship between Service Content and Satisfaction toward Loyalty : A Case of K Publisher

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === This study is mainly focus on researching in the connections between service quality and teachers’ satisfaction at the interation with the salespeople from the three publishers, which also causes an influence on the loyalty to the brand.   As a result, teachers...

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Bibliographic Details
Main Authors: Tai-chu LIN, 林岱駒
Other Authors: Meng-Yu Cheng
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/9y785t

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